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Popular demand for the iPhone on which AT&T had marketing rights, which have now been extended to Verizon was damaging to T-Mobile revenue. The lost 390,000 monthly contract customers since the introduction of the iPhone. This came at a time in which they would have had to make large investments in LTE technology and in the purchase of additional network spectrum.
The deal gives Deutsche Telekom 8% ownership of AT&T and around $20 billion in cash. This gives them benefits from the US market through AT&T ownership and it allows them to use the cash to modernize its European network.
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