Wednesday, August 19, 2015
Why Google Reorganized
Bill George understands the problems faced by many large corporations. In this article he argues that Google's management understands these problems, and that it has addressed the problems by creating a new organization structure that fosters innovation. Each of the new organizations, within Google's holding company, is headed by successful innovators. They will be able to take the risks, that are associated with innovation, that most large corporations avoid. They will not be managed to satisfy shareholders who seek short term growth in the stock price or large dividend payouts. Their mission is to innovate for long term growth that will enable Google to continue to grow its enterprise. Google is attempting to avoid the mistakes made by Microsoft and Hewlett Packard which managed for the short term and lost their ability to innovate.