Romney claims that he is the confidence fairy that the austerity advocates have been seeking. If he is elected, business optimism will rise and the recovery will begin. Apparently, businesses will increase capacity in the face of low demand for their products and services. The confidence fairy may be disastrous for profits.
The second part of Romney's message is that he is not President Obama. Although that claim is one of the few truthful claims that he has made in his campaign, it may not be enough to win enough votes outside of the bright red states. They will vote for the confidence fairy, and against the devil, but it may not work in states that don't believe in fairy's, and do not believe that the president is a devil.