Frank Rich tells the Palin story well. I am reminded of the movie Citizen Kane which was about William Randolph Hearst's attempt to win political office by using his newspaper empire to promote his cause. Hearst also used his papers to turn his mistress into a star. Murdock is smarter than Hearst. He is using his media empire to create a star that has real charisma. And he is smart enough to know that she has a better shot at winning political office than he would have. She already has the support of 80% of the GOP base and she has only just begun. Moreover, the larger her base the better it is for his bottom line. He must have a great time laughing his way to the bank.