This post suggests that Goldman Sachs, which has an ownership position in an online education firm, made a presentation at UVA that was rejected by the president. It needed a prestigious university to use its system in order to promote the brand. Goldman offered to return profits to UVA for using its system. In other words, UVA would sell its brand in return for private funds.
The theory outlined in this post is speculative but it would explain the emails between the Rector and Vice Rector about resistance by Sullivan to online education at UVA. The GOP governor of Virginia has also been active in selling naming rights for public institutions.
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