David Brooks Discovers The New Freud

In this article David Brooks tells us that behavioral economists are showing us that our actions are not always rational. They are correct but I believe that Freud told us that our unconscious mind was pretty important a long time ago. It would be nice to have a job like David Brooks. He reads something that rings a bell to him and then he writes an article about his new discovery. Someone should have told him about Freud. He should also take his own advice and sit down with those who disagree with him so that he can uncover his own biases. He should start with his colleague who knows more about economics than Brooks knows about psychology.