Monday, September 8, 2014

GE Sells Consumer Appliance Business To Electrolux

General Electric has been betting its future on its industrial businesses.  The sale of GE Appliances to Electrolux is part of its strategy to exit consumer markets.  It also enables Electrolux to increase its market share in the global consumer appliance market.  Industrial markets and consumer markets require different skill sets.  GE has decided that its strategic advantage is not in its traditional consumer markets.

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