Donald Trump As The Anti-Obama

All of the GOP candidates are appealing to the anti-Obama sentiment in their base.  They don't like his policies and each of the candidates offers an alternative to one or more of his policies.  They offer "conservative" alternatives to Obama's liberalism.  Donald Trump does not contrast his policies, which are seldom discussed, to Obama's policies.  He offers the GOP an anti-Obama personality.  Obama's campaign slogan was "Yes we can".  Trump is selling his base a totally different persona.  His message is "Yes I can".  In other words, he is the personal savior for his supporters.  They are less interested in policy.  They seem to want a new style of leadership.