Thursday, December 9, 2010

Instructions from Fox News Editor to Use GOP Talking Points

In case anyone ever really questioned the linkage between the GOP and the "fair and balanced" news from Faux News. A leaked email from the Fox News Editor instructs Fox newscasters to use the term government option instead of public option when discussing healthcare reform.

The GOP marketing communication strategist, Frank Lutz, employed focus groups to determine public reaction to both phrases. The response to public option was favorable, but it was negative to government option. Its not surprising that with this kind of help the GOP was able to link healthcare reform to the strong anti-government message they and Fox were both promoting. I guess it depends on what one means by "fair and balanced". At Fox it means fair to GOP talking points. They can then criticize the "main stream media" for being biased when they make an effort to be balanced in their coverage. So it goes.

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